Create engaging and compelling digital media content.
The need for communicators with the skills to navigate today's complex media landscape is on the rise. Learn to create meaningful messages and strategic campaigns that resonate with diverse audiences to stand out in the increasingly competitive digital world.
With a strong focus on both theory and practice, graduates of the Master of Arts in Strategic Communication and Public Relations (SCPR) program at Sacred Heart University (SHU) will gain the advanced, professional skills necessary to communicate effectively across a variety of media platforms. Whether you're looking to break into the fast-paced media industry or upgrade your digital skill set, the MA in SCPR will give you the experience, knowledge and portfolio you need in as few as two years of part-time study, or one year of accelerated coursework.
Why choose the MA in SCPR?
- Innovative instruction
- Experienced faculty
- A focus on responsible communications practices
- Cutting-edge multimedia courses
- No GRE/GMAT required
Learn by Doing
Our SCPR program blends theory and practice in an applied learning model that prepares you to meet the demands of an ever-changing media landscape. Students gain valuable hands-on experience through internships and projects and graduate with a strong digital portfolio that makes them stand out from the crowd.
Master's in SCPR Online Curriculum
The duration of the master's in strategic communication and public relations is typically two years, which consists of 12 courses for a total of 36 credit hours. From Strategic Communication in the Digital Age to Event Planning and Mentorship/Portfolio, you'll learn the full breadth of digital skills you need to succeed in a variety of industries.
With an increase in international focus on media transparency and SHU's commitment to continuously welcome diverse viewpoints, the MA in SCPR curriculum also emphasizes responsible communication practices. Courses in the SCPR program include Strategic Communication for Diverse Populations, The PR Agency in the Digital Age, and Crisis Communication.
All MA in SCPR courses are online, including a special topics class led by a leading industry professional to help prepare students for the job market. Learn more about the on-ground SCPR program.
According to the U.S. Department of Labor, employment opportunities for roles such as public relations specialists, event planners, and advertising, promotions and marketing managers will grow by 9 to 11 percent by 2026. The SCPR program equips graduates with the skills they need to fill roles in industries such as:
- Public Relations
- Event Planning
- Social Media Strategy
- Web Content Management
- Health Communications
- And More
For graduates entering the field, the median annual salary for a Public Relations Specialist is $60,000.1 Earning your MA in SCPR also opens the door to career advancement in these industries. Marketing Managers earn as much as $132,230 and Advertising and Promotions Managers earn up to $132,620.2
The SCPR faculty is comprised of published scholars and media professionals who bridge the gap between theory and practical application. Our Assistant Professor and Director of the MA in SCPR program, Candice Parrish, is an award-winning scholar with experience developing engaging, relevant coursework.
About Sacred Heart University
- Accredited by The New England Commission of Higher Education (NECHE)
- Top University in the North, U.S. News & World Report, 2015–2019
- Best Colleges for Veterans (North region), U.S. News & World Report, 2014–2019
- The Best 380 Colleges, Princeton Review, 2015–2019
- America's Top Colleges, Forbes, 2018
- Best Online Colleges in Connecticut, The Best Schools, 2019
- Top Ten for Graduate Starting Salaries in CT, SmartAsset
- A Top Ten Fastest-Growing College in America, Chronicle of Higher Education
Citation Statement References
1Bureau of Labor Statistics (2018 May). Occupational Outlook Handbook: Public Relations Specialists. Retrieved April 23, 2019, from https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.
2Bureau of Labor Statistics (2018 May). Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers. Retrieved April 23, 2019, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
To learn more about the unique Master of Arts in Strategic Communication and Public Relations program at Sacred Heart University and how it helps you to become a leader in the digital communication world, request more information or call us toll-free: 877-791-7181. If you are interested in the on-campus program, please click here.