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Online Master's in Strategic Communications and Public Relations: Courses

Online Master's in Strategic Communications and Public Relations: Courses

Tell compelling stories across multimedia platforms.

  • Duration: 2 years
  • Total Courses: 11
  • Total Credit Hours: 36
  • Work Experience Required: None
  • GRE/GMAT: Not Required

In just two years, the online Master's Degree in Strategic Communication and Public Relations (SCPR) will provide you with a better understanding of the current media landscape. Develop the skills necessary to communicate effectively across a variety of platforms, and graduate with a portfolio that will help you stand out from the competition. Learn more about the on-ground SCPR program.

Find your course schedule below, depending on which time of year you begin. All courses are 3 credits.

Course Schedule: Part-time Fall Start
Year 1
CM502: Strategic Communication in the Digital Age
CM646: Advertising, PR and Consumer Culture
CM597: The PR Agency in the Digital Age
CM503: Media Ethics in a Professional Context
CM660: Crisis Communication
CM599: Special Topics or CM698: Mentorship/Portfolio I
Year 2
CM519: Multi-Media Communications I
CM520: Multi-Media Communications II
CM549: Strategic Communication for Diverse Populations
CM640: Social Media and Strategic Communication
CM661: Corporate Communication
CM626: Capstone in Strategic Communication

 

Course Schedule: Part-Time Spring Start
Year 1
CM597: The PR Agency in the Digital Age
CM503: Media Ethics in a Professional Context
CM660: Crisis Communication CM599: Special Topics or CM698: Mentorship/Portfolio I
CM502: Strategic Communication in the Digital Age
CM646: Advertising, PR and Consumer Culture
Year 2
CM549: Strategic Communication for Diverse Populations
CM640: Social Media and Strategic Communication
CM661: Corporate Communication
CM626: Capstone in Strategic Communication
CM519: Multi-Media Communications I
CM520: Multi-Media Communications II

 

Course Schedule: Part-Time Summer Start
Year 1
CM599: Special Topics or CM698: Mentorship/Portfolio I
CM502: Strategic Communication in the Digital Age
CM646: Advertising, PR and Consumer Culture
CM597: The PR Agency in the Digital Age
CM503: Media Ethics in a Professional Context
CM660: Crisis Communication
Year 2
CM626: Capstone in Strategic Communication
CM519: Multi-Media Communications I
CM520: Multi-Media Communications II
CM549: Strategic Communication for Diverse Populations
CM640: Social Media and Strategic Communication
CM661: Corporate Communication

 

CORE COURSE DESCRIPTIONS

CM 502: Strategic Communication in the Digital Age This course introduces you to the theory and practice of strategic communication by exploring how to develop, maintain and strengthen internal and external relations. You will consider the social, ethical and historical implications of using traditional and new communication platforms—as well as interrogate a myriad of complementary and competing interests.

CM 503: Media Ethics in a Professional Context This course will examine ethical issues in both journalism and public relations through the use of guidelines established by the Society of Professional Journalists (SPJ) and the Public Relations Society of America (PRSA). You will become familiar with ethical foundations and perspectives and apply those principles using case studies.

CM 519: Multimedia Communications I This course is an introduction to multimedia technologies for communication, taking a hands-on approach to utilizing and exploring these technologies. You will participate in the creative process while developing the technical and writing skills needed to create compelling content. You will also learn how to create sophisticated and effective media materials using multimedia software, social media and other online platforms.

CM 520: Multimedia Communications II As a continuation of Multimedia Communications I, this course will give you the opportunity to continue to explore multimedia technologies for communication and develop a deeper understanding of current print and/or online channels. You will also have the chance to continue to hone your technical and writing skills by creating sophisticated and effective media materials using multimedia software, online platforms and web design platforms.

CM 549: Strategic Communication for Diverse Populations In this course, you will learn about and create a strategic communication campaign that regards various areas of diversity, such as race, gender, disability, culture and geographical location. Upon completion of this course, you will be able to think critically about campaign construction and the process of creating diverse and inclusive organizational messaging.

CM 597: The PR Agency in the Digital Age This course functions like an actual advertising, public relations and media production agency. You will apply theory and practical skills in order to develop campaigns—as well as provide products and services to clients.

CM 599: Special Topics: Law & Strategic Communication This course will provide you with a history of communication law and how legal verdicts, decisions and hearings impact, regulate and guide strategic communication—including traditional and digital media. You will gain skills and strategies to think critically about how to create and implement strategic communication campaigns that adhere to speech, copyright and technology laws.

CM 640: Social Media and Strategic Communication Social media has altered how we communicate with each other on an individual and cultural level. This course explores the micro and macro impacts of social media on health, identity, consumerism and democracy. You will be required to create several social media pages.

CM 646: Advertising, PR and Consumer Culture We live in a world where we are surrounded by advertising and PR messages. With the goal of producing more ethical communication professionals, this course will encourage you to turn a critical eye to the persuasion industries in order to examine their impact on individuals and society and create content that reflects these ethical standards.

CM 660: Crisis Communication This course introduces you to the key concepts of crisis communication. You will develop an understanding of best practices through an analysis of crisis case studies.

CM 661: Corporate Communication Learn to effectively communicate with both internal and external audiences/markets in corporate settings. Explore research, writing and campaign development while gaining insight into the unique advantages and opportunities of working in corporate communication, as opposed to non-profit and firm/agency settings. You'll examine organizational communication, business development, leadership/management, and corporate social responsibility in a strategic communication context.

CM 626: Capstone in Strategic Communication and Public Relations This is an advanced course that's tailored to your areas of interest in the field of strategic communication and public relations.

CM 698: Digital Portfolio/Mentorship I This course will consist of faculty-supervised portfolio projects tailored to your individualized career and learning goals. You also have the option of attending an external placement with a professional media outlet, organization or communications company in your area of interest.

Learn more about the curriculum of Sacred Heart's online SCPR program. Call us today at 877-791-7181 or complete the form for more information.