Department Chair & Associate Professor, Communication Studies / Strategic Communication & Public Relations Master’s Program (On-ground) at Sacred Heart University.
Dr. Bindig’s teaching and research interests are grounded in critical television studies and media literacy. In particular, she writes about the construction and commodification of young femininity in popular culture. She is the author of Dawson’s Creek: A Critical Understanding (2008), The O.C.: A Critical Understanding with Andrea Bergstrom (2013), and Gossip Girl: A Critical Understanding (2015). These books examine the teen genre and reveals media industry strategies that exploit young viewers by treating them as passive consumers; the regressive representations of gender, race, class, and sexuality normalized in youth media; and the ways young audiences understand and use popular media as a way to navigate the world. Professor Bindig-Yousman is also a co-editor (along with his SCMA colleague Dr. Bill Yousman) of one of the most widely adopted anthologies in media studies: Gender, Race and Class in Media, a collection that curates cutting-edge theory and research on issues of power, identity, and ideology in popular culture.