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Master of Arts in Strategic Communication and Public Relations

Make an impression with an online master’s in strategic communications.

  • First virtual reality enhanced communications program in North America, with a focus on the metaverse
  • Graduate with a comprehensive portfolio of work
  • Advertising and promotions managers earn a median annual wage of $133,3801

The online MA in Strategic Communication and Public Relations equips you with advanced theory and a mastery of digital content. Graduate with a high-caliber portfolio demonstrating your skills in creating unstoppable messaging that you can use in your own communications practice or in today’s top firms and organizations.

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What Makes Us Unique?

Learn the Latest Technology Tools. In this program, you’ll benefit from VR-enhanced courses and learn how to leverage key technologies to support your strategies in the real world and the metaverse. Gain the skills to produce multimedia content, including HD video with the Adobe Creative Cloud Suite.

Enhance Your Skills Through Experiential Learning. As a student, you’ll complete hands-on assignments throughout the program, creating your own agency and developing a growth management strategy to ensure success. Learn to lead effective campaigns and use innovative multimedia assets to excel in the PR and advertising fields.

The MA in Strategic Communications & Public Relations program is also offered on campus.

Learn More Today

Complete the form to learn more about this program.

  • Duration 2 years
  • Cost per Credit $700
  • Credit Hours 36

Program Benefits

  • Build an impressive portfolio
  • Create your own agency through experiential coursework

Develop as a Tech-Savvy PR Pro With VR Education

In the public relations field, virtual reality (VR) opens up a world of storytelling opportunities for brands. VR connects products to human experiences by providing a completely immersive platform. Communications, advertising, and PR professionals can use VR to develop innovative campaigns, create dynamic events and more.

With Sacred Heart University’s online Master of Arts in Strategic Communication and Public Relations, you’ll learn to harness the power of VR and the metaverse to become a leader in the industry.

Our strategic public relations online courses emphasize virtual reality learning. Each student receives a Facebook Oculus Quest headset to enhance their studies. You’ll benefit from a more engaging learning experience and connect with instructors and peers in new and exciting ways in the metaverse.

By developing North America’s first virtual reality enhanced communications program, Sacred Heart stands out as a leader in the metaverse space, highlighting the intersection of communication and technology. Graduates of this program are innovative experts who have valuable emerging technology skills for 21st century PR and advertising careers.

professional women chatting during a meeting about strategic communications

Curriculum: PR and Strategic Communications Online Courses

Accredited by the New England Commission of Higher Education (NECHE), the online master’s degree in communication & public relations includes 12 courses totaling 36 credit hours. You’ll create a working agency and complete projects that contribute to a standout creative portfolio. Our courses use virtual reality learning to improve student engagement and technical competency.

Increase your knowledge of advertising, crisis communication and strategic communication for diverse populations and gain the skills to create multimedia content, including virtual reality and HD video with the Adobe Creative Cloud Suite.


Career Outlook: Join a Growing Field

Digital and immersive technologies have created a new era of communication. Enhanced PR and advertising strategies play a vital role in crafting impactful messaging across platforms to reach audiences more effectively. Professionals with emerging media expertise will have a competitive edge across industries as innovators and trailblazers.

According to the Bureau of Labor Statistics, employment opportunities for roles such as advertising, promotions and marketing managers will grow by 10 percent through 2031. Advertising and promotions managers earn a median annual wage of $133,380, while marketing managers come in slightly higher at $135,030.1


Program Outcomes: Flex Your Creative Muscle

Through the strategic communication and PR online courses, you will:

Admission Requirements

To apply for the online master’s in strategic communications at Sacred Heart, you’ll need the following:

Work experience and GRE/GMAT scores are not required for admission.


Tuition Details

Affordability and transparency are priorities at SHU. We want you to have everything you need in order to make a decision about investing in a high-quality education.



Comprised of published scholars and current media professionals, the faculty at Sacred Heart University have both the experience and the credentials to prepare you for a variety of employment opportunities in PR agencies, communications and marketing companies, and mid- to large-size organizations.

Why Learn Online?

Accommodate your busy schedule and learn when and where it’s convenient for you. As an online student, you’ll work with the same accomplished faculty, receive one-on-one support and benefit from the same opportunities as our on-campus students.


Financial Aid

At Sacred Heart University, we strive to keep our programs affordable and encourage you to explore all of your financial aid options, including federal aid, military benefits and available scholarships.


Frequently Asked Questions

If you have a question we don’t cover here, request more information or call 877-791-7181.

It takes two years to complete the MA in Strategic Communication and Public Relations program.

You may take up to six years to complete the program.

It may be possible to transfer up to nine credits of coursework that are relevant to this program.

  • Application Fee: $75
  • Registration Fee: $115 (Charged once per 16-week semester)
  • Library Fee: $40 (Charged once per 16-week semester)
  • Assessment Fee: $30 per semester (one-time for students starting Spring 2020 or later)
  • Textbooks, supplies, personal expenses, or loan fees

The program does not require GMAT or GRE scores.

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  1. U.S. Bureau of Labor Statistics (2018 May). Advertising, Promotions, and Marketing Managers. Occupational Outlook Handbook. Retrieved September 24, 2019, from
  2. Adobe (2018 October 2). Adobe State of Creative and Marketing Collaboration Survey. Retrieved October 4, 2019, from